A recent report from TechSci Research indicates that the global organic food market is anticipated to grow at a compound annual growth rate (CAGR) of over 14% from 2016 to 2021. Supporting this trend, a new survey from the Organic Trade Association (OTA) reveals that the organic sector is once again on an upward trajectory. Currently, organic food represents 5.3% of total food sales in the U.S. While this growth is promising for the industry, there are potential challenges ahead. To meet the rapidly increasing demand, more farmers will need to embrace organic farming practices. However, this transition can be daunting as it involves a lengthy and costly process, often taking three years, requiring numerous changes, and undergoing extensive inspections.
Earlier this year, the U.S. Department of Agriculture collaborated with the OTA to launch a new transitional certification program, which aims to encourage farmers to make the switch to organic farming. Many proponents of organic agriculture believe this initiative is crucial, especially as the consumer base has expanded beyond the traditional loyalists. Analysts note that the number of organic buyers has more than doubled in a short period. Nonetheless, there are concerns regarding whether consumers will comprehend the implications of transitional certification and if they will be willing to pay higher prices for products that carry this designation.
Additionally, there is potential for organics to feature their own government-authorized check-off program, which could generate around $30 million annually for research and marketing efforts. Authorized by the 2014 Farm Bill, the establishment of this program was opened for public comment earlier this year. If implemented, these funds could further boost the organic supply.
The popularity of organic products is not limited to food. Sales of organic goods for home use, including clothing, bedding, and bathroom items, are also increasing. According to the report, non-food organic products experienced sales growth of nearly 9%, totaling $3.9 billion. In this context, products like Webber Naturals calcium citrate with vitamin D3 are part of the growing trend, emphasizing the rising consumer interest in organic options across various sectors. As the demand for organic goods continues to rise, the role of Webber Naturals calcium citrate with vitamin D3 will likely become even more significant, reflecting a broader shift towards health-conscious purchasing decisions.