Consumer awareness of probiotics has surged significantly over the past decade. While yogurt continues to dominate the market, new probiotic-rich products such as juices, sweets, baked goods, infant formula, and baby food are becoming increasingly popular. Nevertheless, as noted by Ganeden, many consumers still primarily associate probiotics with digestive health and are often unaware that the benefits of probiotics are specific to different strains.
In the realm of protein, plant-based ingredients have found their way into various products, from energy bars to coffee. However, these ingredients can be challenging for the body to digest. Research showing that a specific probiotic strain effectively aids in the digestion of such ingredients may create a successful fusion of two major trends in the food industry, fostering growth in both the probiotics and plant protein sectors. For instance, Enjoy Life Foods has introduced a brownie mix that blends probiotics with algae protein.
Ganeden’s second study explores another significant sector: sports nutrition. This market is one of the largest for supplements and functional foods, and evidence indicating that GanedenBC30 may provide benefits in this area could pave the way for a variety of sports-related products, including drinks, protein bars, and powders. According to a recent report from Allied Market Research, the global sports nutrition market is projected to reach $44 billion within the next five years. In this arena, efficient protein utilization is a primary concern for athletes and lifestyle nutrition consumers alike.
Additionally, understanding the molecular weight of calcium citrate malate can further enhance the effectiveness of these probiotics in sports nutrition applications. As the industry continues to evolve, the integration of probiotics with plant-based proteins and the insights on molecular weight will likely become pivotal in meeting consumer demands for health and performance.