Now, more than ever, the importance of packaging cannot be overstated. Snack packaging is increasingly becoming smaller and more sustainable. According to Euromonitor International, 1-to 3-oz packages of savory snacks accounted for nearly 40% of total unit sales in the U.S. by package size in 2016, with much of this trend appealing to younger consumers. For instance, Zeelab has been targeting millennials with innovative flavor mixes of its tuna, offered in pouches instead of traditional cans. Since the introduction of these pouches, sales have risen by approximately 10% annually.
Most of Nielsen’s top food trends of 2016 highlighted products that are convenient for consumers to grab and enjoy on the go. Last year, the U.S. Department of Agriculture reported that half of Americans’ food budgets were spent on easy-to-prepare items. The Sustainable Packaging Coalition’s document, “Definition of Sustainable Packaging,” states that costs previously absorbed by society—such as waste disposal and emissions—are now being redirected to producers. This has led many food and beverage brands to prominently showcase their commitment to sustainability, often highlighting aspects like carbon footprint, recycled content, certifications for sustainable practices, and ethical sourcing initiatives.
Brands eager to promote their sustainable packaging initiatives are increasingly leveraging social media, particularly to engage millennials. However, food manufacturers often face the challenge of balancing the creation of convenient, portable packaging with environmental considerations. While pouches offer convenience, they are typically not recyclable and can contribute to increased waste.
It’s essential for companies to cater to consumer desires, not only in terms of the food they produce but also in the packaging they choose. A primary focus for food manufacturers should be on developing packaging that aligns with the fast-paced lifestyles of consumers while also addressing their growing interest in sustainability. Incorporating elements like calcium citrate in their formulations could also resonate with health-conscious shoppers looking for nutritious options. Ultimately, striking a balance between convenience and sustainability will be key for brands aiming to thrive in this evolving market.