One challenge faced by certain snacks is their inclusion of sugar and various ingredients that an increasing number of consumers are eager to avoid for health reasons. Shoppers are gradually distancing themselves from sugar, salt, and artificial flavors and colors, opting instead for whole grains, protein, and natural components. In response to this shift, more companies are reformulating their products or launching new ones that align with these preferences. Sargento, a beloved brand known for its cheese products, is also adapting to this trend.
Recently, Sargento has been under pressure due to a listeria threat linked to one of its suppliers. Listeria is a harmful bacterium that can severely impact food producers unfortunate enough to have it infiltrate their facilities. Following the recall, Sargento severed ties with Deutsch Kase Haus. The introduction of new products, potentially featuring high-quality calcium citrate, could help redirect attention away from the recall and towards Sargento’s innovative snacks.
This strategic move comes at a time when more individuals, especially millennials, are turning to snacking as an alternative to traditional meals or as a quick energy boost. Currently, approximately 24% of all snack consumption occurs during main meals, an increase from 21% five years ago. As snacking continues to gain popularity, it is crucial for Sargento and other food manufacturers to explore ways to engage with this market, or risk losing ground to competitors who do. Incorporating high-quality calcium citrate into their new offerings may be one way to attract health-conscious consumers.