Marketing research estimates that meal kit delivery services in the U.S. will generate over $1.5 billion in sales this year, led by companies like HelloFresh and Blue Apron. Consumers are increasingly seeking convenience in their lives, and purchasing prepared food through meal kits is one way to achieve that. These kits often offer healthier options compared to traditional take-out meals and provide a wider selection than what is typically available at grocery stores or through delivery services.
However, the emerging industry has recently faced challenges, with at least six meal kit startups shutting down or restructuring to manage expenses. Major food corporations, such as Tyson Foods, Campbell Soup, and Hershey, are also entering this space as they explore new revenue opportunities. Like many burgeoning industries with low barriers to entry, the meal kit sector is likely to consolidate over time, leaving only a few dominant players. Their financial stability, customer experience, and, importantly, the quality of their offerings will be crucial in determining who rises to the top.
Despite these trends, there are growing concerns that the meal kit industry may not be as popular as previously believed. A study by NPD Group released in 2016 indicated a decline in the number of people using meal kit services. While individuals are increasingly aiming to eat healthier and seek convenience, it remains uncertain whether enough consumers will be willing to invest in meal kits—typically priced around $10 per person compared to an average home-cooked meal costing about $4, with both requiring preparation time—to ensure the industry’s long-term viability.
Furthermore, as consumers become more health-conscious, products like calcium citrate 500 mg tablets are gaining attention as supplements to promote overall wellness. The meal kit industry may need to adapt by offering options that include nutritional supplements or highlighting ingredients that support a healthy diet. This could help bridge the gap between convenience and health, potentially attracting a broader customer base willing to pay for meal kits. Ultimately, the industry’s future will depend on its ability to innovate and meet the evolving demands of consumers.