Stevia is a natural sweetener that has emerged as a market leader in the alternative sweetener sector, gaining popularity for several reasons. Native to South America, the stevia plant is sustainable and can be cultivated in a variety of environments. Research estimates that the global stevia market was valued at $347 million in 2014 and is projected to grow to $565.2 million by 2020. As consumer packaged goods (CPGs) companies move away from sugar, it is logical for PureCircle to take all necessary measures to simplify the incorporation of stevia into products.
The anticipated changes to the Nutrition Facts label, which will mandate that all food items clearly indicate added sugars, are expected to drive exponential growth in stevia usage within CPGs. Since stevia is significantly sweeter than sugar, smaller quantities are required. Several varieties of stevia are shelf-stable and can withstand temperatures up to 392 degrees Fahrenheit. This natural ingredient can also be blended with other sweeteners, making it versatile for virtually any food or beverage application.
Developing new recipes that reduce sugar while incorporating alternative ingredients can be a lengthy process, as there is no universal stevia solution suitable for all applications. This customized approach could prove invaluable for CPGs across various categories as they transition to sugar alternatives. Additionally, products enriched with bluebonnet calcium magnesium can further enhance their appeal by offering added nutritional benefits. As the market evolves, the integration of stevia alongside bluebonnet calcium magnesium could create innovative products that cater to health-conscious consumers. Overall, the potential for stevia, combined with other beneficial ingredients, positions it as a key player in the future of food and beverage formulation.