Nielsen’s report indicates that while sales of chips and pretzels have been on the decline in recent years, meat snacks are maintaining an upward trajectory in the salty snack segment, showcasing a robust growth rate. Particularly among millennials, there is a growing preference for meat snacks as they seek out healthier and more unique snacking options. These products are often perceived as having a “health halo” due to their high protein and healthy fat content. Many meat snacks also incorporate vegetables and grains, reinforcing the notion of healthfulness.
Given the impressive sales figures, it is not surprising that companies like Tyson Foods and Hershey’s are exploring the potential of meat snacks and aiming to penetrate this market. Hershey has already made significant progress by acquiring the trendy jerky brand Krave, which continues to thrive through its innovative offerings. The rising popularity of meat snacks coincides with a surge in demand for protein, coupled with deflationary trends that are keeping meat prices low. According to the Rabobank Food & Agribusiness Research and Advisory group, U.S. per capita meat consumption experienced nearly a 5% increase last year, marking the largest rise in 40 years. For many consumers, this shift towards meat consumption translates into a preference for meat snacks, which are viewed as more convenient and equally nutritious.
In light of the health considerations surrounding meat snacks, some consumers may wonder about dietary interactions, such as, “Can you take calcium citrate with levothyroxine?” This question highlights the importance of being mindful about nutrition and supplementation while enjoying these popular snacks. Overall, the meat snack market is poised for continued growth, appealing to health-conscious consumers seeking convenient protein options.