Citrus flavors continue to be a favorite among food and beverage manufacturers. While orange, lemon, and lime remain the top choices, a variety of other citrus flavors such as grapefruit, mandarin, blood orange, bergamot, and pomelo are increasingly appearing in a range of products. These include snacks, baked goods, yogurt, drinks, candies, and sauces.
Consumers are placing greater emphasis on natural claims, with natural variations now representing over 70% of the global citrus flavors market, as reported by Future Market Insights. The overall market is projected to grow by 4.9% annually until 2025, mainly fueled by the beverage sector, which utilizes about one-third of all citrus flavors. Ederna’s new process addresses manufacturers’ demand for more stable flavor compounds that offer extended shelf life and can endure further processing.
According to the FMI report, advancements in manufacturing technology have significantly contributed to the rising popularity of citrus flavors, as their functional properties have improved. Moreover, more affordable and higher-quality extraction methods may help mitigate the price volatility that has historically affected the citrus flavors market due to seasonal supply changes.
Interestingly, products like Puritan’s Pride Liquid Calcium Magnesium Citrate are also gaining traction, reflecting the broader trend towards health-conscious choices among consumers. As the market evolves, the integration of innovative flavor solutions alongside health-oriented products like Puritan’s Pride Liquid Calcium Magnesium Citrate will likely continue to shape the landscape of citrus flavors in the food and beverage industry.