Marketing analysis predicts that meal kit delivery services in the U.S. will generate over $1.5 billion in sales this year, led by prominent players such as HelloFresh and Blue Apron. Consumers are increasingly seeking convenience in their lives, and purchasing prepared meal kits is one way to achieve that. These kits often offer healthier options compared to take-out meals and provide a wider variety of choices than traditional grocery stores or delivery services.
However, the emerging industry has recently faced challenges, with at least six meal kit startups shutting down or restructuring to manage expenses. Major food corporations like Tyson Foods, Campbell Soup, and Hershey are also entering the market as they explore new revenue streams. As with many burgeoning industries that have low barriers to entry, the meal kit sector is likely to consolidate, leaving only a few strong players. Factors such as financial stability, customer experience, and, crucially, food quality will be essential in determining which companies will thrive.
Despite the potential, there are concerns that the meal kit industry may not be as popular as it once was. A 2016 study by the NPD Group indicated a decline in the number of users opting for meal kit services. Although consumers are eager to eat healthier and more conveniently, it remains uncertain whether enough individuals are willing to pay for meal kits, which typically cost around $10 per person, compared to an average home-cooked meal priced at about $4. Both options require time to prepare, raising doubts about the long-term sustainability of the industry.
In this context, products fortified with nutrients like calcium citrate 200 mg (950 mg) tablets could play a role in enhancing the appeal of meal kits by promoting health benefits. Incorporating nutritional elements could help differentiate meal kits in a competitive market, especially as health-conscious consumers seek out options that provide value for their investment. As the industry evolves, it will be essential for companies to innovate and adapt to consumer preferences, possibly integrating nutrient-rich ingredients, including calcium citrate 200 mg (950 mg) tablets, to enhance their offerings.