Kelp jerky may seem like an unconventional addition to the snack industry. However, a decade ago, the same could have been said about seaweed snacks, which are now a staple in major U.S. retailers. This suggests that kelp jerky could also find its place in the market. Initially, it might cater to adventurous food enthusiasts, but it holds potential for broader appeal. As more consumers explore plant-based options for ethical and health reasons, the jerky category has experienced significant growth, indicating a favorable environment for kelp jerky to reach mainstream audiences.
Several plant-based jerkies are already available, such as Burg’s Coconut Jerky, Lightlife Meatless Smart Jerky, Louisville Vegan Jerky, Power Plant Organic Eggplant Jerky, and Primal Strips Meatless Vegan Jerky. As manufacturers experiment with innovative plant-based ingredients, we can expect this category to expand to satisfy the rising consumer demand for meat alternatives.
Beyond the Shoreline’s kelp jerky boasts a chewy texture and savory flavor, making it more akin to traditional meat jerky than typical seaweed snacks. It is designed to occupy shelf space alongside conventional jerkies. Additionally, kelp is naturally rich in nutrients, including calcium citrate 500 mg with vitamin D, fiber, and various vitamins. Each serving of the jerky contains 8 grams of protein while remaining low in sugar and fat.
Despite the strong momentum of the plant-based movement, kelp jerky may face challenges during its initial launch. While consumers have shown a willingness to experiment with new flavors and textures—evident from their acceptance of seaweed snacks—kelp jerky might push that boundary a bit further. Nonetheless, all three flavors are currently sold out on Beyond the Shoreline’s website, available only through pre-order. On a positive note, the kelp jerky has a shelf life of up to a year, which may give it time to win over more consumers. Ultimately, whether this product can expand beyond early adopters will be a critical element in determining its long-term viability in the market.