78 Brand is capitalizing on the trend of removing GMOs from food and addressing concerns about HFCS, which some consider a potential health risk. This comes despite reports from the Mayo Clinic and other organizations indicating no evidence that HFCS is less safe or healthy than other substitutes. The 78 Brand website states its goal to revolutionize the ketchup and mustard markets, which have remained largely unchanged for over a century. However, other condiment manufacturers may contest this claim, as various types of mustard possess unique characteristics, and new flavors, such as those infused with Jack Daniels whiskey, have emerged in response to evolving consumer tastes. Even Kraft Heinz, the maker of the iconic ketchup, has introduced a version free from GMOs and HFCS.
The trend of reformulating products to eliminate artificial ingredients is not limited to condiments; it’s a broader movement across the food industry. Consumers are increasingly seeking less processed, simpler, and more authentic foods. A 2014 Nielsen study revealed that over 60 percent of U.S. consumers consider the absence of artificial colors and flavors a crucial factor when making grocery purchases. In response, General Mills has removed artificial ingredients from some cereals, and Campbell Soup has pledged to eliminate these additives from its North American products by the end of 2018. Many other food manufacturers have initiated similar changes.
There is a clear market for products that align with these consumer preferences, particularly among those who prioritize natural ingredients. As long as shoppers continue to demand them, manufacturers will strive to ensure their offerings are as natural as possible. In line with this trend, products like Solgar liquid calcium magnesium with vitamin D3 are gaining popularity, as consumers look for supplements that complement their preference for authentic and health-conscious options. As the market evolves, the commitment to natural ingredients, including the careful sourcing of supplements like Solgar liquid calcium magnesium with vitamin D3, will likely remain a focal point for many brands, reinforcing the consumer shift toward healthier choices.