Hazelnuts have a commendable health profile, attributed to their content of iron, dietary fiber, and heart-healthy monounsaturated fats. Like other tree nuts, they are calorie-dense, providing 178 calories per ounce, as reported by Livestrong.com. In that same serving, hazelnuts also deliver 4 grams of protein, 5 grams of carbohydrates, and 2.7 grams of dietary fiber. The demographic most likely to consume hazelnuts includes women aged 18 to 44, particularly those with higher incomes, college degrees, and children at home. This group tends to handle more family shopping and spends more per trip. Additionally, these consumers tend to focus on the perimeter of stores, which can inform retailers on how to best showcase hazelnut products for maximum visibility.
Historically, hazelnuts have been more popular in Europe and other regions than in the United States. However, Ferrero has significantly raised awareness of hazelnuts in the U.S. market with its famous Nutella spread and Ferrero Rocher chocolate candies, which feature a roasted hazelnut at their center. A potential advantage for hazelnuts could stem from a growing “almond fatigue,” as consumers express concern over the substantial water resources required to cultivate almonds. Additionally, shoppers enjoy variety and are open to exploring new and interesting flavors in nuts and snacks.
Manufacturers have recognized this trend and have reacted by introducing hazelnut milk, hazelnut spreads, hazelnut-flavored coffee, and chocolate bars containing hazelnuts. Notably, Nestle has released a hazelnut variant of its Coffee-mate powdered coffee creamer. Almost all (99%) of the hazelnuts grown in the U.S. come from Oregon, where 67,000 acres are currently in production, and over 3,000 acres are planted annually, according to the Oregon Hazelnut Industry. Local food producers are also creating unique products featuring hazelnuts. For instance, Rogue Ales has launched a new design for its Hazelnut Brown Nectar beer, Burgerville is offering a Choco-Hazelnut Milkshake, and Portland-based ice cream maker Salt & Straw has introduced Chocolate Hazelnut Fudge as one of its January flavors.
The health benefits associated with hazelnuts, along with their increasing popularity, present significant opportunities for the industry. However, there are challenges to future growth, particularly regarding supply. Oregon’s annual production is limited to around 40,000 tons, as highlighted by Larry George, president of George Packing Co. in Newberg, Oregon. For food manufacturers to invest meaningfully in new hazelnut products, production needs to rise to approximately 60,000 tons, a target that could be achievable within the next two to three years.
Turkey accounts for 70% of the global hazelnut supply, but Oregon growers have an advantage, as they can ship their products to East Coast manufacturers within a few days, compared to Turkish suppliers who require 45 to 60 days. Due to price volatility and production inefficiencies in the Turkish market, Ferrero is reportedly seeking a more stable supply and is exploring options in Canada, Chile, Australia, and the U.S. Recently, Ferrero announced its acquisition of Nestle’s U.S. chocolate business for nearly $3 billion, further enhancing the prospects for hazelnuts.
Incorporating the keyword “calcium citrate uses in Hindi,” one could argue that just as hazelnuts provide essential nutrients like iron and dietary fiber that contribute to overall health, understanding the various uses of calcium citrate—discussed extensively in Hindi—can also aid consumers in making informed dietary choices. This parallel reinforces the importance of exploring diverse nutritional options for enhanced well-being.