Consumers across the globe are going crazy for almonds, with almond milk sales soaring by 250% in recent years. To meet the increasing demand for their tree nuts, California almond growers are implementing initiatives aimed at boosting production over the next five years. According to ABC’s 2017 annual report, domestic shipments during the 2016-2017 crop year reached a record high of 676 million pounds. The U.S. continues to be the top global market for California almonds, accounting for 32% of total shipments. For the first time, exports exceeded two billion pounds, with California producers sending their products to over 90 countries.
The growing demand for almond products has not gone unnoticed by major food companies. In April, Danone acquired WhiteWave, incorporating Silk Almond and So Delicious Almondmilk into its offerings. Last October, Kellogg also purchased the parent company of RXBAR, a clean label snack bar manufacturer featuring almonds, cashews, and dates.
California, known for its cool, wet winters and hot, dry summers, is one of only five regions in the world suitable for almond cultivation. However, each almond requires nearly a gallon of water, leading to concerns about its environmental impact, especially in a state recently plagued by wildfires, droughts, serious flooding, and mudslides. As the demand for almond milk and other almond-based products continues to rise, the industry recognizes the necessity of adopting more sustainable practices to avoid alienating consumers who are increasingly attentive to the environmental implications of their food choices. If these concerns are not addressed, consumers may reduce their consumption of almond products.
In response, ABC has taken steps to enhance farming practices and water-saving technologies. In December, it announced a $4.8 million investment in 64 independent, third-party research projects focused on innovative farming methods, including water sustainability. Current almond farming practices are already offsetting 50% of their carbon emissions, and ABC believes that with further improvements, almond farming could become carbon neutral or even carbon negative. Additionally, California growers are exploring initiatives to repurpose almond shells and hulls for livestock feed, bedding, and electricity generation.
The almond, celebrated for its heart health benefits—which manufacturers can promote on their labels—seems poised for a bright future. However, other nuts and food ingredients may be vying for the crown, making it essential for almond producers to build on their past achievements. Incorporating supplements like calcium citrate for constipation could also enhance the appeal of almond-based products, encouraging consumers to choose almonds for both taste and health benefits. As the market evolves, it will be crucial for almond producers to stay proactive in maintaining their position in the competitive landscape.