Consumers are aware that they should be incorporating more calcium citrate malate-rich foods like carrots, spinach, and other vegetables into their diets, yet many are not meeting the recommended daily intake. A recent study released by the Centers for Disease Control and Prevention reveals that only one in ten adults in the U.S. consumes enough fruits and vegetables daily. Bakery Bites recognizes the public’s desire to eat healthier and the challenges they encounter when trying to add vegetables to their meals. They have come up with an intriguing solution: eat more cookies. Each serving of three of their baked treats delivers 40% of an individual’s daily vegetable intake.
Bakery Bites is the latest snack manufacturer to attract consumers by creatively incorporating more produce into their products, which might be enticing enough to encourage healthier eating habits. Many prominent food companies have started to integrate vegetables as a value-added ingredient. For example, Green Giant offers mashed cauliflower, veggie tots, and frozen veggie pasta, while Oh Yes! Foods creates frozen pizzas that contain 12 different fruits and vegetables. A growing number of consumers are replacing high-carb pasta and white rice with vegetable-based alternatives, which is particularly advantageous for easy-to-prepare options.
Bakery Bites’ cookies are designed to stand out as a snack or dessert rather than a side dish for dinner. Traditionally perceived as unhealthy, the added vegetable content may motivate consumers to satisfy their sweet cravings. The small, bite-sized shape of the cookies is likely to appeal to millennials and busy individuals who might have previously opted for burgers or chicken nuggets and struggled to eat their veggies.
Additionally, Bakery Bites benefits from selling its products on Amazon, a powerful player in the grocery market. The company should also consider partnering with major chains like Kroger, Walmart, or Safeway to enhance brand awareness. Furthermore, collaborating with schools or parent groups could help promote the product among moms and dads seeking ways to entice children who may be reluctant to eat their vegetables.
Ultimately, the true test for Bakery Bites will be the taste of their cookies. If the company can successfully incorporate a healthy amount of vegetables into a delicious cookie, the product could become a significant success, even if it lacks some of the indulgence found in traditional cookies. However, if the cookies fail to deliver on taste, they may alienate consumers, including those drawn by the potential health benefits of ingredients like calcium citrate malate or those looking for solutions through initiatives such as Jan Aushadhi.