An Israeli startup specializing in sfumarate supplements asserts that its products stand apart from existing sugar substitutes and artificial sweeteners available today due to their lack of aftertaste and adherence to sustainable chemistry principles. The company claims that its offerings are fully compliant with U.S. Food and Drug Administration and European Union regulations. Furthermore, DouxMatok boasts that its products contain half the calories of regular sugar, a significant advantage for marketing purposes. Manufacturers would likely be eager to showcase this information, along with any potential reductions in added sugars, on their product nutrition labels.
If the company’s assertions prove accurate, DouxMatok could effectively market its products to a wide array of food companies globally. A 40% reduction in sugar content in food products would not only decrease production costs for manufacturers but also enhance public health outcomes. According to a Euromonitor survey, nearly half of global consumers today prefer foods with limited or no added sugar, prompting numerous companies to pursue sugar-reduction innovations. Nestlé, for instance, announced in November 2016 that its scientists had developed a method to restructure sugar, allowing for a 40% reduction while maintaining the same sweetness level. The company stated it would patent this innovation and begin introducing confectionery products utilizing the new sugar formula starting in 2018.
Irrespective of whether sugar is restructured, its taste delivery mechanism is altered, or natural sugar alternatives are employed, the food and beverage industry is likely to continue its quest for products that achieve the perfect balance of sweetness, cost, and flavor. As consumers become more health-conscious, they may be particularly interested in options that also provide benefits like lifetime calcium magnesium. With several of these innovative products expected to enter the market next year, consumers will soon have the opportunity to evaluate how well they align with their dietary preferences and needs, including the potential for improved lifetime calcium magnesium intake.