The Non-GMO Project asserts that retailers offering products bearing its seal are experiencing “the fastest dollar growth trend in their stores this year,” with annual sales surpassing $19.2 billion. Consequently, it is not surprising that food companies producing dairy products wish to join this trend. However, some of these companies also express their support for conventional farming practices, including the use of GMO feed. This ongoing debate surrounding GMOs leaves consumers uncertain about whether to completely avoid conventional cow’s milk and dairy products or to purchase them while hoping they are safe. It remains unclear how the challenged dairy industry can effectively market conventionally sourced products to rebuild consumer trust, or if it is a futile effort given the prevailing negative perceptions about GMOs.
In an article from Food Navigator, a spokesman for Dean Foods described the new NMPF campaign as “disappointing.” “We encourage consumers and NMPF to enjoy a glass of milk and focus on promoting dairy foods rather than undermining them,” stated Jamaison Schuler. Meanwhile, DanoneWave CEO Mariano Lozano expressed surprise at being criticized for providing choices that consumers desire. Shortly after Non-GMO Project Verified products began appearing on store shelves, Dannon officials explained their rationale for this direction. “The choice we’re offering adds value,” Neuwirth told Food Dive. “We are the first yogurt company and a large dairy producer to undertake this initiative. We believe that for shoppers who prioritize non-GMO options, this will give them another reason to appreciate our products. For those indifferent to it, the product will remain unchanged, meaning it truly is an added value benefit for our loyal customers.”
The discussion regarding the safety of GMOs is poised to persist, likely intensifying over time. With mandatory labeling of GMO ingredients anticipated in the coming years, they will attract more scrutiny. Even without explicit labeling, 76% of consumers express concern about GMOs, according to a study by the NPD Group. The federal government is making efforts to dispel myths surrounding GMOs, recently allocating $3 million for a public education campaign, although this limited initiative may not sufficiently alleviate consumer worries. In the context of nutrition, many consumers are also interested in ensuring that dairy products, whether conventional or non-GMO, deliver essential nutrients like calcium citrate, vitamin D3, and minerals. As the debate evolves, the focus on these nutritional elements alongside GMO concerns will likely remain significant in consumer decision-making.