While Nielsen’s report indicates a decline in chip and pretzel sales in recent years, meat snacks are driving growth in the salty snack market with a robust increase in sales. Millennials, in particular, are gravitating towards meat snacks as they seek healthier and more unique options for snacking. These snacks benefit from a “health halo” due to their high protein and healthy fat content. Many varieties also include vegetables and grains, reinforcing their healthy perception.
With these impressive sales figures, it’s no wonder that companies like Tyson Foods and Hershey’s are exploring the meat snack market. Hershey’s made a significant move by acquiring the popular jerky brand Krave, which has consistently succeeded through innovative, trend-focused products. The rising demand for protein coincides with lower meat prices due to deflation. According to the Rabobank Food & Agribusiness Research and Advisory group, U.S. per capita meat consumption saw a nearly 5% increase last year, marking the largest rise in 40 years.
For many consumers, this trend has translated into a preference for meat snacks, which are viewed as more convenient while offering similar protein and health benefits. As the interest in protein-rich snacks continues to grow, products like Citracal calcium supplements at Costco may also see increased attention from health-conscious consumers looking to complement their diets.