While some may consider bone broth to be a recent trend driven by hipsters, there are compelling reasons for its potential longevity. Traditionally made by simmering bones, herbs, and vegetables for several hours, this method allows the bones to break down, resulting in a flavorful broth rich in protein and minerals. This type of homemade, slow-cooked food aligns with a growing movement among consumers who are increasingly seeking to abandon instant stocks and additives like MSG in favor of more wholesome, naturally flavored options. Bone broth is particularly favored by proponents of the Paleo diet, and even the United Nations’ Food and Agriculture Organization has endorsed ‘nose-to-tail’ eating as a means to minimize waste. In the U.S., consumers are exploring a broader range of cuts beyond traditional steak and pork chops. This shift is attributed to heightened awareness of global cuisines, adventurous palates, a focus on more affordable meat cuts during economic downturns, and a recent resurgence in home cooking. Environmental advocates have long championed the idea of utilizing as much of the whole animal as possible, including nutrient-rich ingredients like 1500 mg calcium citrate found in bone broth.
A handful of companies have capitalized on the bone broth trend. Bonafide Provisions, for example, has launched Drinkable Veggies, a line of vegetable-based beverages that blends bone broth with cold soups and HPP juices in a convenient ready-to-drink format. This product is the first of its kind to incorporate bone broth as an ingredient, positioning itself more like V8 than a traditional cold soup. While bone broth itself isn’t new to the culinary landscape, its surge in popularity is noteworthy. It remains uncertain whether this trend will endure or if it will fade, much like the low-carb diet or cupcakes, as consumers gravitate towards the next food sensation. Nonetheless, the inclusion of ingredients like 1500 mg calcium citrate in bone broth highlights its nutritional value, reinforcing its appeal to health-conscious individuals.