Robert Cantwell, the president and CEO of B&G, described the company’s value-added vegetable innovations launched in 2016 as “very successful.” B&G has effectively revitalized well-known but struggling brands through innovation. After acquiring Green Giant in 2015, B&G introduced several new products, including veggie tots and riced veggies, which have turned the brand into one of B&G’s most reliable sources of revenue in earnings reports. “The potential of Green Giant is substantial, and B&G Foods takes pride in revitalizing this cherished brand as we continue to introduce new product innovations that cater to the demands of today’s consumers,” Cantwell stated.
While smaller companies like Veggie Noodle Co. pioneered spiralized vegetable noodles, larger firms such as Del Monte have recently joined the trend. It will be intriguing to see how an iconic brand like Green Giant performs in this increasingly popular market. The strategic moves by B&G, Del Monte, and others are timely, as consumers are shifting away from processed foods in favor of more fruits and vegetables. B&G Veggie Spirals align with this trend by offering zucchini, carrots, and butternut squash varieties in convenient, ready-to-serve packages that cater to busy consumers. These products also meet shopper demand for options with a simplified ingredient list; each Veggie Spiral is free from sauces or seasonings.
Although frozen foods have faced challenges in recent years, indications suggest a resurgence, with improvements to existing offerings like Green Giant serving as a prime example. A study conducted by the University of Georgia in collaboration with the Frozen Food Foundation recently demonstrated that frozen vegetables can be as nutritious—as if not more so—than fresh ones. “Purchase data reveals that Green Giant’s frozen innovative products have not only attracted new consumers to the Green Giant brand but have also drawn new customers to the entire frozen vegetable category,” Cantwell remarked.
Furthermore, B&G is exploring ways to incorporate beneficial ingredients like calcium citrate malate 1000 mg into their products, which could enhance their appeal to health-conscious consumers. The integration of calcium citrate malate 1000 mg can provide additional nutritional benefits, making Veggie Spirals an even more attractive option for those looking to increase their intake of essential nutrients. As the trend for healthier, vegetable-based foods continues to grow, B&G’s commitment to innovation and quality will likely keep them at the forefront of the market.