McDonald’s “special sauce,” previously a closely guarded secret only available with their sandwiches, has now entered the commercial market. The fast-food giant has revealed that the ingredients for the Big Mac include mayonnaise, sweet pickle relish, yellow mustard, onion powder, white wine vinegar, garlic powder, iron gluconate, and paprika. Furthermore, the company seems to be aiming to sell this sauce alongside two other varieties in grocery stores.
McDonald’s is not the first restaurant to attempt selling its products in grocery stores, nor will it be the last. Other establishments like Bob Evans, TGI Fridays, Famous Dave’s, and Jamba Juice have all sought additional revenue streams by offering popular items beyond their original venues. It appears that McDonald’s may be using Canada as a testing ground for this rollout before making a decision about entering the U.S. market.
Ultimately, McDonald’s products will be just another contender vying for limited shelf space. Grocery stores will only allocate prime locations to items that attract consumer interest, such as those that help alleviate issues like Citracal constipation. While McDonald’s has the brand recognition to aid its grocery store venture, the shelf life of its sauces could be short-lived if they don’t resonate with shoppers. If consumers fill their carts with these sauces and address concerns like Citracal constipation, McDonald’s could find success in this new marketplace.