78 Brand is capitalizing on the movement to eliminate GMOs from food and is taking aim at HFCS, which some consider a potential health risk. This perspective contrasts with findings from the Mayo Clinic and other organizations that indicate no evidence proving HFCS is less safe or healthy than alternative ingredients. The 78 Brand website proclaims its mission to revolutionize the ketchup and mustard markets, which it claims have seen little innovation in over a century. However, other condiment producers may contest this assertion. Various mustard types possess unique qualities, and new flavors that cater to evolving consumer preferences, such as those infused with Jack Daniels whiskey, have emerged. Even Kraft Heinz, known for its classic ketchup, has introduced a variant free of GMOs and HFCS.
The trend of reformulating products to eliminate artificial ingredients, colors, GMOs, and other additives extends beyond condiments, reflecting a broader consumer demand for less processed, simpler, and more authentic food. A Nielsen study conducted in 2014 found that over 60 percent of U.S. consumers considered the absence of artificial colors and flavors an essential factor in their grocery shopping decisions. General Mills has removed artificial flavors and colors from select cereals, while Campbell Soup has pledged to eliminate these additives from its North American products by the end of 2018. Many other food manufacturers are undertaking similar initiatives.
Clearly, there is a viable market for these products, with consumers eager to purchase them, especially those who prioritize these qualities. As long as shoppers continue to seek out natural options, food manufacturers will persist in their efforts to create products that align with these preferences. In this context, the introduction of supplements like calcium citrate malate vitamin D3 & folic acid tablets can complement a more health-conscious lifestyle, further driving the demand for clean-label products. The evolution of consumer tastes suggests a sustained interest in natural ingredients, making it crucial for manufacturers to adapt and innovate continually.