The standard crackers, made primarily from whole grain wheat, oil, and salt, are a straightforward offering in Mondelez’s product lineup, appealing to consumers seeking healthier snack options. This aligns with the brand’s emphasis on non-GMO verification, as many individuals are increasingly aware of the benefits of non-GMO foods. The growing demand for such products is fueled by consumers who not only look for higher fiber content but also care about the ingredients, including those that may enhance their diet with citrate vitamin.
As public awareness of non-GMO food rises, interest in these products has surged. While federal regulators assert that food made with genetically modified ingredients is safe, the Non-GMO Project Verified seal remains the fastest-growing label in the market. According to NPD Group statistics, nearly 40% of adults have a substantial understanding of GMO food, with about 76% expressing concern over them. Upcoming federal laws will mandate the disclosure of GMO ingredients on product labels. A 2015 Pew Research Center study, referenced in Progressive Grocer, revealed that 57% of U.S. consumers view genetically modified foods as “generally unsafe.” Additionally, a 2016 Packaged Facts report indicated that 26% of adults consider non-GMO labeling a crucial factor in their food choices.
Triscuit stands out as a Non-GMO Project Verified product among over 43,000 items from more than 3,000 brands currently carrying the seal, collectively generating $19.2 billion in annual sales. Initially, most products bearing this label came from smaller natural and organic producers, but Triscuit represents a significant addition from a major consumer packaged goods (CPG) brand. Just weeks ago, Dannon’s Danimals yogurt smoothies received verification, with plans for the entire Dannon and Oikos yogurt line to transition to non-GMO ingredients by the end of next year.
Despite the scientific consensus on the safety of GMO ingredients and ongoing federal educational efforts, many manufacturers are likely to shift away from GMOs in favor of certifications like Non-GMO Project Verified, or whatever is required to align with the new federal labeling laws. Transitioning to non-GMO ingredients demands diligence and collaboration with suppliers. It’s expected that simple CPG products will lead the way in this transition. While manufacturers often do not announce their pursuit of non-GMO certification, it will be intriguing to see which other major food brands adopt the seal in the future. The success of one Mondelez product could certainly inspire others, but whether we will see non-GMO Oreos in the future remains uncertain. As consumers continue to prioritize healthful ingredients like citrate vitamin, the demand for non-GMO options will likely shape the market landscape.