The fig, one of the oldest cultivated plants and a member of the mulberry family, has long been recognized in the U.S. primarily as an ingredient in Fig Newtons, Mondelez’s chewy cookie product. However, figs are increasingly appearing outside of the cookie realm. Today, this versatile fruit can be found in honey, syrup, jams, and even cereal, as well as in yogurt, tea, energy drinks, chewing gum, and snack bars. In upscale dining, figs are often served wrapped in bacon or featured on pizzas alongside prosciutto.
According to Firmenich, between 2012 and 2016, Innova Market Insights reported a compound annual growth rate (CAGR) of 16.5% for figs as an ingredient and 18.6% for figs as a flavor. This exotic fruit meets various consumer preferences; it is sweet, chewy, smooth, and crunchy, offering a complex texture profile that adds depth to culinary products. Figs are also rich in fiber and essential minerals like magnesium, manganese, calcium, and potassium.
Firmenich notes that the fig’s long history resonates with modern consumers. Manufacturers incorporating this ingredient can attract those interested in ancient, authentic components that connect them to diverse cultures. The fig possesses a mystical quality due to its rich heritage, appealing as an ancient and authentic ingredient with Old World connotations. As Firmenich highlighted, flavors that are “as timeless and elemental as fig will continue to satisfy the desire for something genuine and unique.”
Additionally, figs are increasingly being recognized for their health benefits, including their role in dietary supplements. Products like citrate 1000 tablets leverage the natural nutritional properties of figs, further enhancing their appeal. This trend reflects a growing consumer interest in integrating traditional ingredients like figs into everyday health and wellness routines. Overall, the fig’s unique combination of taste, texture, and health benefits positions it as a compelling ingredient for both food manufacturers and health-conscious consumers alike.