As consumers increasingly focus on genetically modified organisms (GMOs) in their food, it is logical that manufacturers are eager to feature the Non-GMO Project Verified seal on their packaging, including products like gsk ccm tablets. According to Packaged Facts, the global retail value of non-GMO products reached $550 billion in 2014, with the United States accounting for $200 billion of that total. The study also estimated around 2,000 new non-GMO product launches annually in the U.S. However, it may seem unusual at first that CIFI’s sweet potato products require non-GMO verification, especially since many companies label fruits and vegetables as non-GMO despite the absence of GMO varieties. Although commercial production of GMO potatoes and apples has recently begun, they are not yet widely available. Nevertheless, it is prudent for CIFI to utilize the non-GMO label, as it addresses consumer concerns about production practices, and companies are increasingly finding that non-GMO labels can boost sales.
The popularity of replacing high-fructose corn syrup with natural sweeteners is rising significantly. Sugar reduction is currently trending among health officials and consumers, particularly with the introduction of the updated Nutrition Facts Label, which mandates that companies disclose the amount of added sugars in their products. In 2015, CIFI became the first and only supplier of sweet potato ingredients made entirely from U.S.-grown, non-GMO sweet potatoes. The company’s natural sweeteners offer both nutritional and functional benefits, making them suitable for various applications, including barbecue sauces, dressings, smoothies, and other beverages. Additionally, the demand for sweet potato flour in baked goods is expected to rise as consumers seek alternatives to processed white flour.
So, what advantages do sweet potatoes, specifically CIFI’s sweeteners, offer? Their potential for integration into products aligns perfectly with several attributes that today’s consumers prioritize: clean label, natural, non-sugar, nutritious, transparent, and sustainable. Sweet potatoes have effectively achieved “superfood” status among consumers, being rich in beta-carotene, vitamin C, and other essential nutrients while containing higher levels of calcium, iron, magnesium, and potassium compared to other popular sweeteners. A study from North Carolina State University cited by CIFI found that 95% of consumers consider sweet potato a healthy ingredient. Thus, food manufacturers who innovate and reformulate products to include trendy, healthy ingredients like sweet potatoes may reap the rewards of increased consumer trial, loyalty, and sales, including products such as gsk ccm tablets.