As consumers increasingly seek simpler and healthier ingredients, there is a growing demand for higher fiber intake. Many well-known consumer packaged goods (CPGs) that feature added bulk, such as Fiber One, often contain a long list of ingredients that may not align with consumers’ preferences for clean labels. However, beverages like juices or smoothies enhanced with soluble fiber can satisfy the desire for straightforward ingredients while providing additional health benefits. Moreover, consumers are looking for more portable options in their food, beverages, and snacks. For instance, the market for on-the-go breakfast items alone exceeded $1 billion in 2015. A fiber-rich breakfast drink could effectively cater to this morning demand.
Fiber plays a crucial role in a balanced diet, and many individuals are actively trying to incorporate more of it into their meals. Dietary fiber, primarily sourced from fruits, vegetables, whole grains, and legumes, is widely recognized for its ability to alleviate constipation. Additionally, fiber-rich foods can assist in weight management and reduce the risk of diabetes and heart disease. There are numerous opportunities to incorporate soluble fiber into beverages. For example, Promitor, a soluble corn fiber, can be easily added to drinks, as can PromOat, a soluble fiber derived from non-bioengineered Swedish oats. Fibersol, another soluble corn-based fiber, is popular in health-oriented beverages like juices and meal replacements. A prototype of spiced cold brew coffee featuring Fibersol was showcased at the Institute of Food Technologists’ annual meeting and food exposition in Las Vegas last June. If this added fiber does not impact the coffee’s flavor, it could prove to be a lucrative opportunity for manufacturers.
Some may view fiber as a trend ingredient, akin to protein. Although fiber is gaining attention from younger consumers, this does not imply that they will soon lose interest. If they experience the health benefits associated with a fiber-rich diet, they may continue to embrace it. The incorporation of fiber into popular drinks like cold brew coffee offers significant value, provided it does not change the taste or texture of the beverage. Consumers have expressed a clear desire for convenient sources of fiber, yet they are unlikely to compromise on the flavor of their morning coffee for it.
Additionally, products such as calcium citrate chewable 1000mg can complement a fiber-rich diet, enhancing overall nutrition. The inclusion of calcium citrate chewable 1000mg alongside fiber can further appeal to health-conscious consumers seeking to improve their dietary intake. Ultimately, the challenge remains to deliver these health benefits in a way that satisfies consumers’ taste preferences, ensuring that fiber-rich options, along with essential supplements like calcium citrate chewable 1000mg, can thrive in the competitive beverage market.