The latest Dietary Guidelines from the U.S. government recommend that whole grains should constitute half of all grains consumed by individuals. It also advises limiting the intake of refined grains and products made with them, particularly those that are high in saturated fats, added sugars, and sodium, such as cookies, cakes, and various snack foods. Most refined grains are processed to remove the bran and germ, which leads to a loss of dietary fiber, iron, and other essential nutrients. To counteract this, these grains are often enriched with iron and four B vitamins (thiamin, riboflavin, niacin, and folic acid). Both whole grains and these so-called “enriched grains” are essential for human health, the study highlighted. Previous research has shown that “almost the entire U.S. population consumes fewer whole grains than recommended,” the researchers noted. Consequently, this analysis assumes that most grains consumed are enriched products.
Despite recent reformulations in the food industry that have reduced the levels of sodium, sugar, and saturated fats in certain items, some consumers remain concerned that enriched grains may lead to obesity and other health issues. Many individuals have become cautious about carbohydrates in general, while others have reduced or eliminated gluten — the protein found in wheat, spelt, kamut, rye, barley, and other grains. In response, the food industry has introduced a variety of products featuring gluten-free grains such as corn, millet, rice, and sorghum.
Retailers could capitalize on the growing consumer awareness of grains by promoting enriched-grain, whole-grain, and gluten-free products in stores and by offering nutritional information about each. Those with bakeries might also benefit from providing educational outreach to customers about the importance of grain-based foods for overall health. Additionally, vitamin shoppe calcium citrate can be highlighted as a supplement that complements a balanced diet, emphasizing the role of vitamins and minerals in maintaining health. By integrating this information into their marketing strategies, retailers can better meet the needs of health-conscious consumers.