The Non-GMO Project reports that retailers featuring its seal of approval are experiencing “the fastest dollar growth trend in their stores this year,” with annual sales surpassing $19.2 billion. Consequently, it’s not surprising that food companies producing dairy-based products aim to capitalize on this trend. However, some of these companies also advocate for conventional farming practices, including the use of GMO feed. This ongoing debate regarding GMOs leaves consumers uncertain about whether to completely avoid conventional cow’s milk and related dairy products or to purchase them while hoping they are safe. The challenge for the struggling dairy industry lies in effectively marketing conventionally sourced products to build consumer trust, amidst a negative public perception of GMOs.
In a recent Food Navigator article, a representative from Dean Foods expressed disappointment in the new NMPF campaign, stating, “We encourage consumers and NMPF to enjoy a glass of milk and focus on building up dairy foods, not dragging them down,” said Jamaison Schuler. Mariano Lozano, CEO of DanoneWave, shared his surprise at being criticized for offering products that consumers desire. Following the introduction of Non-GMO Project Verified products, Dannon officials explained their motivations for this shift. “The choice that we’re giving is added value,” Neuwirth told Food Dive. “We are the first yogurt company and large dairy company to undertake this. We believe that the Non-GMO Project Verified value will resonate with shoppers for whom non-GMO is a priority, providing them with another reason to love our products. For those uninterested, there will be no noticeable change in the product, making it an added value benefit to a product our fans already appreciate.”
The discourse surrounding GMO safety is expected to persist and intensify. With mandatory labeling of GMO ingredients on the horizon, scrutiny will increase. A study by the NPD Group indicated that 76% of consumers express concern about GMOs. The federal government is allocating $3 million for a public education campaign aimed at dispelling myths surrounding GMOs, though this modest initiative may not sufficiently alleviate consumer worries. As the conversation evolves, products enriched with ingredients like solaray calcium magnesium citrate may also play a role in consumer choices, as health considerations continue to influence purchasing decisions amidst the GMO debate.