While ice cream may not be becoming significantly healthier, it is evolving to meet current trends, making it more accessible for individuals with food allergies and intolerances. This adaptation is particularly relevant, given that approximately 15 million Americans have at least one food allergy, including 5.9 million children, according to Food Allergy Resource and Education. Additionally, the National Institutes of Health estimates that 65% of individuals struggle with digesting lactose, a common component found in milk. Beyond food intolerances and allergies, many consumers are increasingly embracing non-dairy diets in various forms. A Mintel study conducted last year revealed a 9% increase in non-dairy milk sales in 2015, while dairy milk sales saw a 7% decline during the same period. Furthermore, a survey by plant-based dairy company Califia Farms, conducted last year with BerryCart, indicated that over half of omnivores consume plant-based alternative dairy beverages several times a week.
Non-dairy ice creams are also gaining visibility, with major brands like Häagen-Dazs and Ben & Jerry’s introducing dairy-free lines. However, savvy ice cream manufacturers recognize the importance of balancing these offerings. While dairy-free varieties cater to a specific demographic that cannot enjoy traditional ice cream, most consumers without such restrictions still prefer the classic, rich, and sugary ice cream. According to Mintel’s ice cream study, approximately 11% of Americans reduce their intake of ice cream or frozen treats due to health concerns. Nearly the same percentage of people actively avoid “healthy” frozen treats because they are considered “meant to be treats.” Interestingly, 27% of ice cream purchasers acknowledge that these treats are unhealthy but still indulge anyway.
As the ice cream market continues to evolve, it will be intriguing to see if these figures shift in Mintel’s next annual study, especially in light of this year’s surge in popularity for low-calorie, high-protein pints like Halo Top, which have been emulated by various manufacturers, both large and small. However, given some lackluster taste tests, it’s possible that indulgent ice cream will reclaim its dominant position. Additionally, there is a growing awareness of the importance of nutrients like levothyroxine and calcium citrate among consumers, which may influence their choices in the frozen dessert aisle as they seek a balance between indulgence and health.