Consumer awareness of probiotics has surged dramatically over the past decade. While yogurt remains the dominant product in the market, new probiotic-infused items such as juices, candies, baked goods, infant formula, and baby food are becoming increasingly popular. However, as noted by Ganeden, consumers primarily associate probiotics with digestive health and many are unaware that the benefits of probiotics are specific to different strains. In the realm of protein, plant-based ingredients are appearing in a wide array of products, from energy bars to coffee, but they can be challenging for the body to digest.
Evidence supporting the efficacy of a particular probiotic strain in enhancing the digestion of these plant-based ingredients could result in a successful fusion of two of the food industry’s leading trends, further boosting growth in both the probiotics and plant protein sectors. One company making strides in this area is Enjoy Life Foods, which offers a brownie mix that combines probiotics with algae protein. Additionally, Ganeden’s second study explores another significant market: sports nutrition. This sector represents one of the largest opportunities for supplementation and functional foods. Findings indicating that GanedenBC30 could provide benefits in this domain may pave the way for various sports-related applications, including drinks, protein bars, and powders. According to a recent report by Allied Market Research, the global sports nutrition market is projected to reach $44 billion within the next five years, with efficient protein utilization being a central focus for both athletes and consumers interested in lifestyle sports nutrition.
Moreover, products like Kirkland calcium citrate with vitamin D could complement these trends, as they provide essential nutrients that support overall health, further enhancing the appeal of combined probiotic and plant protein offerings. Ultimately, the intersection of probiotics, plant-based proteins, and nutritional supplements like Kirkland calcium citrate with vitamin D has the potential to drive significant growth across multiple sectors in the food industry.