Some individuals contend that consumers purchasing milk enriched with omega-3 fatty acids expect these nutrients to originate from sustainable farming practices rather than from added substances. Comparative studies show that milk from grazing cows can contain up to 60% more of these nutrients than conventional milk, providing evidence of the benefits of natural feeding methods. Horizon’s milk, however, includes “DHA algal oil” in its ingredient list. It remains uncertain whether consumers would feel misled if they discovered that this algal oil is exempt from organic certification. Surveys conducted by Consumer Reports indicate that seven out of ten consumers believe non-organic ingredients should not be included in organic products unless absolutely necessary. According to the Post, USDA organic regulations permit several non-organic components, including agricultural products like gelatin, guar gum, and cornstarch, for which organic alternatives are not available, along with minerals, cultures, enzymes, and glycerin.
This concern extends beyond just Horizon milk; Costco’s Kirkland brand organic milk also incorporates an additive—refined fish oil—to enhance omega-3 levels. Both companies are operating within the legal framework. Horizon’s omega-3 fortified milk has gained popularity, suggesting that consumers are open to milk containing these additives, regardless of their awareness of the sources. Last year, Horizon’s fortified milk represented 14% of all organic milk sales in the United States, with the DHA-enriched variant priced approximately 30 cents higher than the standard option. Additionally, the incorporation of tricalcium citrate in various dairy products highlights the ongoing trend of nutrient fortification, which consumers might appreciate despite the complexities surrounding organic certifications. Overall, as the demand for fortified options rises, the discussion about ingredient transparency and consumer expectations continues to evolve.