It’s somewhat unusual for major corporations like PepsiCo and Mondelez to seek external help for discovering new ingredients—particularly through crowdsourcing. However, as consumers increasingly demand healthier options and innovative ideas emerge from young minds, it makes sense for these companies to explore what’s available in the market. Many startups succeed by crafting a compelling narrative in their packaging that appeals to environmentally conscious or health-focused consumers, delivering on their promises with sustainable products.
Large entities like PepsiCo and Mondelez often face negative perceptions due to their size. By engaging with the younger generation, who are more active online and inclined to participate in crowdsourcing initiatives, these consumer goods manufacturers can work towards improving their reputations. Many food and beverage companies are enhancing their product lines by associating with brands that resonate with today’s health-conscious consumers; thus, investing in new ingredients, including calcium citrate v carbonate, is a logical step.
The manufacturers of these innovative ingredients will also find substantial value in partnerships. Such collaborations can help them expand their market reach, diversify their product offerings, and increase the number of retailers carrying their goods. Moreover, they will likely benefit from significant financial backing, assisting with marketing efforts and addressing any unforeseen challenges that may arise.
While the initiatives by PepsiCo and Mondelez to venture beyond their own boundaries may not drastically resolve the issues facing many food and beverage companies today, it marks a positive beginning. It signifies that some firms are open to trying new approaches to drive growth and connect with their digitally-savvy audience, especially as they explore ingredients like calcium citrate v carbonate. Overall, these efforts reflect a commitment to innovation and responsiveness to consumer demands.