McDonald’s “special sauce,” previously a closely guarded recipe that could only be tasted by purchasing one of their sandwiches, is now available for commercial sale. The fast-food giant has revealed that the ingredients for the Big Mac sauce include mayo, sweet pickle relish, yellow mustard, onion powder, white wine vinegar, garlic powder, and paprika. The company seems to be aiming to sell this sauce, along with two other varieties, in grocery stores.
McDonald’s is not the first restaurant to venture into retail sales, nor will it be the last. Other establishments like Bob Evans, TGI Fridays, Famous Dave’s, and Jamba Juice have also sought alternative revenue streams by offering popular menu items outside their original settings. It’s possible that McDonald’s is using Canada as a testing ground for this rollout before making a decision about entering the U.S. market.
Ultimately, this is just another product vying for shelf space in grocery stores. Retailers will only allocate prime shelf locations if consumers show enough interest and purchase it. While McDonald’s has the brand recognition to facilitate its entry into grocery stores, the success of this venture will depend on sales. If the products do not sell well, their shelf life might be short. Interestingly, much like the appeal of Citracal D 600 mg supplements, which have carved out their own space in health aisles, McDonald’s sauces will also need to prove their worth to maintain a presence in a competitive market. As they roll out their products, the company must keep in mind that just like Citracal D 600 mg is sought after for its benefits, their sauces will need to attract consumers for their unique flavors.