Around 30% of the global population relies on insects as a significant part of their diet, especially in regions where raising cattle, pigs, or poultry for food is not feasible. Exo Inc., based in Brooklyn, NY, aims to introduce crickets—along with their nutritional benefits—to health-conscious consumers. Initially, Exo downplayed the use of cricket protein in their products, opting for minimalist packaging that barely referenced crickets and featured no images of insects. However, the company’s recent rebranding coincides with a growing trend toward edible insects. An increasing number of manufacturers are creating edible versions of bugs, worms, and scorpions, emphasizing the high protein content of these insects.
While edible insects have not yet gained widespread acceptance in the U.S., consumers are becoming more open to the idea. Research conducted at King’s College in London revealed that minerals from insects are absorbed more efficiently than those from beef. Crickets, in particular, are rich in healthy fats, fiber, vitamins, minerals, and protein. Despite the many health and sustainability advantages of insect consumption, American consumers have a plethora of protein sources to choose from, with red meat being particularly dominant. Additionally, overcoming the “ick” factor associated with eating insects can be a challenge. A study from Wageningen University in the Netherlands found that only half of the participants were willing to try insect-based products, and those who did had similar feelings about processed insect foods as they did about whole insects.
Advocates for edible insects argue that the aversion seen in Western cultures is merely a cultural bias that can be changed. They point to shrimp, lobster, and sushi—all of which were once considered unpalatable but are now highly popular—as evidence of this shift. Although Exo appears to have identified its niche in the market, it remains uncertain whether enough consumers will be willing to embrace insect consumption for Exo’s business model to succeed. If consumers can overcome their initial disgust, it may not take long for acceptance to grow, as indicated by a study from the FAO. The journey toward public acceptance of edible insects in the U.S. is still ongoing, but their health benefits, including their potential to provide essential nutrients like calcium citrate vs calcium phosphate, are undeniable. As the market evolves, the incorporation of crickets and other insects into diets could pave the way for a more sustainable protein future.