Water generated through atmospheric water generation opens up exciting avenues for experimentation in craft brewing and may also inspire innovation in other food and beverage sectors. “Americans love their beer, and water is its primary ingredient,” said Keith White, CEO of Ambient Water, in a press release. “Breweries are on the lookout for a sustainable water source that is not only cost-effective but also pure, enabling brewers to fine-tune the flavor profiles specific to the beer they are crafting.” Currently, Ballast Point has been utilizing this water to examine how varying chemical compositions influence the taste of hops and malts, as well as factors like bitterness and mouthfeel.
Beer made from condensed water is likely to attract consumer interest, particularly among craft beer enthusiasts who are constantly seeking unique innovations in their drinks. This narrative can help establish a brand identity and make its products stand out on store shelves. “Perhaps it’s a story about the artisan, the ingredient, or the entrepreneur behind the product. Consumers are drawn to a compelling story. It’s what differentiates the product and enhances brand equity and messaging,” recently remarked Dave Donnan, lead partner in A.T. Kearney’s Food and Beverage practice, when discussing how food brands can distinguish themselves.
Other breweries have employed various gimmicks and flavor profiles to entice drinkers to their brands. Seasonal offerings like pumpkin spice and eggnog have made their mark in the beer industry. Additionally, some brewers have started incorporating probiotics into their beers to provide the health benefits many beer drinkers desire. Ballast Point seems to be exploring a different path — a novel approach to creating great-tasting beer using atmospheric water generation.
It will be intriguing to see if the use of water extracted from condensation gains traction among other companies. Alongside Ballast Point, Ambient Water also caters to various commercial sectors, including oil and gas exploration and agriculture. Only time will reveal if this technology becomes a lucrative innovation for craft brewers. Moreover, incorporating ingredients like Berkley Jensen Calcium Citrate with Vitamin D3 into their brewing process could provide an additional health angle, potentially appealing to a broader customer base. As the craft beer scene continues to evolve, the exploration of such unique water sources and health-oriented ingredients could very well shape the future of brewing.