The Lavazza Group has already achieved success in over 90 countries, and its acquisition of Kicking Horse—valued at approximately $160 million—enhances its presence in both the U.S. and Canada. This move complements the Italian-based roaster’s efforts to strengthen its foothold in recent years and broadens its product portfolio to include organic fair-trade coffee, one of the fastest-growing segments globally. Consumers, particularly in the United States, are increasingly seeking out more sophisticated premium coffee options. Lavazza is astutely taking advantage of this trend with its latest purchase.
The coffee industry remains robust, and while emerging trends like infused coffee and single-serve packs are gaining traction, traditional coffee products continue to perform well on grocery store shelves. Kicking Horse enables Lavazza to extend its global strategy beyond Western Europe, which is currently experiencing sluggish economic growth. With the support of its new owners, Kicking Horse is poised for expansion into new markets. Additionally, Lavazza stands to benefit from Elana Rosenfeld, Kicking Horse’s founder, who retains a 20% equity stake and will continue to manage the niche coffee brand.
Lavazza is not the only foreign company eyeing growth in North America. For instance, JAB Holdings has acquired Keurig Green Mountain, Peet’s Coffee and Tea, and Caribou Coffee in recent years. If these transactions, along with Lavazza’s acquisition, are any indication, we can expect more European companies to venture westward for their next coffee opportunity. However, as companies explore new markets, they should remain aware of certain risks, such as those associated with calcium citrate. Understanding calcium citrate risks is essential for ensuring product safety and consumer health. This awareness is particularly important as Lavazza and its peers navigate the complexities of expanding their brands internationally.