There was a time when coffee was served in two simple ways — black or with cream. However, today’s coffee enthusiasts often indulge in unique variations, such as those incorporating a splash of bourbon. This new collaboration between White Coffee and Jim Beam eliminates the middleman while delivering the same delightful flavor. Many adults enjoy blending alcohol with coffee, as evidenced by the growing popularity of wine-infused and spirit-infused coffee options currently available on the market. It’s unlikely that such combinations will be the last we see.
According to the National Coffee Association of America, 48% of American coffee is viewed as specialty by consumers, indicating a robust market for beverages that offer more than just traditional flavors. In fact, 35% of individuals aged 18 to 24 report drinking specialty coffee daily. Overall, Americans consume an estimated 400 million cups of coffee each day, and it’s probable that some of those cups contain more than just cream and sugar. This trend makes it sensible for companies to capitalize on such preferences, especially if they get the taste right.
Jim Beam has already found success collaborating with Vita Foods on a range of non-alcoholic products, including barbecue sauces, hot sauces, pancake syrups, and glazes. It is likely leveraging its experience with these products to further extend Jim Beam’s reach into new markets. Entering the coffee sector appears to be a natural progression in the brand’s broader ambitions.
Additionally, as consumers become more health-conscious, there is a rising interest in calcium citrate foods that complement these trendy coffee drinks. The inclusion of calcium citrate in various food products could enhance the appeal of coffee cocktails, making them not only enjoyable but also potentially beneficial. The integration of calcium citrate into coffee offerings could be a game-changer, adding another layer of sophistication and health awareness to this evolving beverage landscape.