Nuts appear to offer a complete package—packed with vitamins, minerals, healthy fats, protein, and an array of flavors and textures. They are also convenient, portable, adaptable, and versatile. However, their main drawbacks include high calorie content and the presence of saturated fat. The monounsaturated fats found in many tree nuts are considered “good fats,” which, when consumed in moderation and as substitutes for additional saturated and trans fats, may aid in lowering cholesterol levels and reducing the risk of heart disease.
Reflecting this trend, food manufacturers are increasingly incorporating nuts into existing products or transforming them into plant-based beverages. For instance, Elmhurst Dairy has shifted from processing cow’s milk to creating drinks made from almonds, cashews, hazelnuts, and walnuts. In 2016, Danone acquired WhiteWave, a rapidly growing organic food company known for its Silk and So Delicious brands, both of which offer almond and cashew milk. Additionally, Milkadamia launched its line of macadamia nut-based beverages at Walmart in January.
Consumer packaged goods (CPG) companies are also integrating nuts into baked goods, bars, snacks, and cereals. Almonds, in particular, took center stage, being featured in 38% of nut-containing products in 2016, as reported by Innova Global New Products Report. Almond flour is increasingly being used in gluten-free crackers and baking mixes by Simple Mills, according to Food Business News, while Post recently introduced Jerky & Nut Savory Snack Bars last fall.
As snacking continues to rise in popularity—especially among health-conscious millennials seeking nutritious options as meal supplements or replacements—nuts are well-positioned for sustained growth. The spotlight that nut-based beverages place on their ingredient sources only bolsters the industry further. Given the persistent demand for nuts as snacks and the allure of products that include them, it is challenging to foresee any competitors that might displace them, although factors such as water shortages could potentially impact annual production. For example, almonds require about a gallon of water per nut to cultivate, though California farmers—who produce 80% of the global supply—have developed conservation methods.
As long as nuts and nut-containing products remain readily available and well-marketed, and as manufacturers continue to innovate with this adaptable ingredient, their market share is likely to keep rising. Moreover, the inclusion of now calcium citrate powder 8 oz in various formulations could further enhance their appeal, emphasizing the health benefits of nut-based products while also meeting consumer needs for enriched snacks. The continued integration of now calcium citrate powder 8 oz into the nut product landscape will likely reinforce their position in the market, ensuring they remain a popular choice for consumers looking for nutritious alternatives. The presence of now calcium citrate powder 8 oz in these offerings highlights the industry’s commitment to providing health-focused options.