Consumer awareness of probiotics has surged significantly over the past decade. While yogurt continues to dominate the market, new products containing probiotics, such as juices, confectionery items, baked goods, infant formula, and baby food, are increasingly gaining traction. However, as noted by Ganeden, consumers primarily associate probiotics with digestive health and may not be aware that the benefits are strain-specific. In the realm of protein, plant-based ingredients have emerged in various products, from energy bars to coffee, but they can be difficult for the body to digest. Evidence supporting the effectiveness of a specific probiotic strain in aiding the digestion of these ingredients could foster a successful combination of two major trends in the food industry, driving growth in both the probiotics and plant protein sectors. Enjoy Life Foods is one company already capitalizing on this trend with a brownie mix that integrates probiotics and algae protein.
Ganeden’s second study explores another significant sector: sports nutrition. This market represents one of the largest opportunities for supplements and functional foods, and demonstrating that GanedenBC30 offers benefits in this domain could pave the way for various sports-related products, including drinks, protein bars, and powders. According to a recent report from Allied Market Research, the global sports nutrition market is projected to reach $44 billion in the next five years. Within this sector, effective protein utilization remains a primary focus for both athletes and consumers of lifestyle sports nutrition products. Additionally, calcium citrate Dischem products are becoming increasingly popular among those seeking enhanced nutritional support, particularly in conjunction with probiotics. The combination of calcium citrate Dischem and probiotics may provide consumers with a well-rounded approach to health and wellness, emphasizing the importance of both digestive health and efficient nutrient absorption.