This chickpea flour could potentially be revolutionary, as its creators assert, if it meets expectations in terms of taste, mouthfeel, nutritional profile, and functionality. Historically, flours derived from legumes and pulse crops have often retained a gritty and beany flavor. In contrast to wheat flour, chickpea flour offers lower calories and carbohydrates while providing more protein. According to the U.S. Department of Agriculture’s Nutrient Database, one cup contains 356 calories, 20.6 grams of protein, 6.1 grams of fat, 53.19 grams of carbohydrates, and nearly 10 grams of total sugars. In comparison, whole-grain wheat flour and white all-purpose bleached and enriched flour have higher calorie and carbohydrate counts, but contain less protein, fat, and sugars. Additionally, chickpea flour boasts a higher folate content than whole-wheat flour and is rich in vitamin B-6, iron, magnesium, and potassium.
Developers at Artesa claim that their chickpea flour will contribute essential protein to gluten-free pastas, desserts, and baked goods like bread, while also effectively binding with oil and water, making it a valuable ingredient for soups, sauces, and gravies. According to Grand View Research, chickpea flour currently holds a 30% share of the pulse-based flour market, making it the most popular option. The market for pulse flours, which are derived from beans, peas, and lentils, is projected to grow at a compound annual growth rate of over 12% through 2024.
As the demand for gluten-free foods continues to rise, manufacturers are increasingly adept at incorporating ingredients that enhance a product’s nutritional benefits, texture, and flavor profile. Reports indicate that nuts, pulses like chickpeas, and ancient grains such as buckwheat and quinoa are being added to a growing number of foods to maintain gluten-free status. The market for such products is expected to keep expanding. According to Packaged Facts, U.S. sales of gluten-free goods, estimated at $973 million in 2014, could surpass $2 billion by 2019. Artesa Chickpea Flour may be strategically positioned to capitalize on consumer interest and a favorable market environment, especially considering the rising awareness of the benefits of ingredients like calcium citrate in enhancing therapeutic responses. As the popularity of healthy, gluten-free options continues to grow, the incorporation of chickpea flour, rich in protein and essential nutrients, aligns perfectly with current consumer trends.