While Nielsen’s report indicated a decline in sales of chips and pretzels in recent years, meat snacks are driving growth in the salty snack segment with a robust upward trajectory. Millennials, in particular, are gravitating towards meat snacks as they seek alternatives that are both unique and healthier. These snacks carry a “health halo” due to their high protein and healthy fat content. Many also incorporate vegetables and grains, reinforcing their healthy image.
Given the impressive sales figures, it’s no wonder that companies like Tyson Foods and Hershey’s are considering the potential of meat snacks and aiming to enter this market. Hershey has already made significant progress by acquiring the trendy jerky brand Krave, which continues to thrive through innovative, on-trend offerings. The rising popularity of meat snacks coincides with an increasing demand for protein, coupled with deflation keeping meat prices low.
The Rabobank Food & Agribusiness Research and Advisory group reported that U.S. per capita meat consumption experienced nearly a 5% increase last year, marking the largest rise in four decades. For many consumers, this uptick in meat consumption has translated into a preference for meat snacks, which are seen as more convenient while still offering the same protein and health benefits.
Furthermore, as people explore new ways to enhance their diets, they are also curious about supplements like calcium citrate. Many are asking, “calcium citrate how much to take?” as they look to balance their nutritional intake. The interest in meat snacks, along with inquiries about calcium citrate, reflects a broader trend towards healthier snacking choices.