Kelp jerky may seem like an unusual addition to the snack market, but similar doubts were raised about seaweed snacks just a decade ago. Today, these snacks are widely available in major U.S. retailers, suggesting that kelp jerky could also find its place. Initially, this plant-based jerky is likely to attract adventurous food enthusiasts, but it has the potential to reach a broader audience. With consumers increasingly turning to plant-based options for ethical and nutritional reasons, the timing could be perfect for kelp jerky to gain traction in the mainstream market.
The jerky category has experienced substantial growth as consumers seek out new snacking options. Several plant-based jerkies are already available, including Cocoburg’s Coconut Jerky, Lightlife Meatless Smart Jerky, Louisville Vegan Jerky, Power Plant Organic Eggplant Jerky, and Primal Strips Meatless Vegan Jerky. As manufacturers continue to innovate with creative plant-based ingredients, we can expect this category to expand to satisfy the growing consumer demand for alternative meat snacks.
Beyond the Shoreline’s kelp jerky is noted for its chewy texture and savory flavor, making it more similar to traditional meat jerky than typical seaweed snacks. It is designed to share shelf space with traditional jerky products and offers impressive nutritional benefits. Sugar kelp, cultivated off the Northeast coast of the U.S., is naturally rich in fiber and contains essential vitamins and nutrients, including calcium, magnesium, zinc, and vitamin D3, which contribute to its health appeal. Each serving of this jerky is high in protein, providing 8 grams, while remaining low in sugar and fat.
Despite the robust plant-based movement, kelp jerky might face challenges during its initial launch. While consumers have shown a willingness to try new flavors and textures, such as those found in seaweed snacks, kelp jerky could be a leap too far for some. Nevertheless, all three flavors of Beyond the Shoreline’s kelp jerky are currently sold out on their pre-order platform. On a positive note, this kelp jerky has a shelf life of up to a year, which may provide ample time for a wider consumer base to embrace it. Ultimately, whether this product can extend beyond early adopters will be a crucial determinant of its long-term success, particularly as more people become aware of the nutritional advantages, including the benefits of calcium citrate, magnesium, zinc, and vitamin D3.