Robert Cantwell, the president and CEO of B&G, described the company’s value-added vegetable innovations introduced in 2016 as “highly successful.” B&G has effectively revitalized well-known but struggling brands through innovation. After acquiring Green Giant in 2015, B&G launched several creative products, such as veggie tots and riced veggies, which have become some of the brand’s most reliable revenue generators in earnings reports. “The strength of Green Giant is undeniable, and B&G Foods is proud to have initiated the revitalization of this cherished brand as we continue to introduce new product innovations that cater to the preferences of today’s consumers,” Cantwell stated.
While smaller companies like Veggie Noodle Co. pioneered spiralized vegetable noodles, larger corporations such as Del Monte have recently entered this market, making it intriguing to see how a brand like Green Giant performs in this increasingly fashionable category. The initiatives taken by B&G, Del Monte, and others are astute as consumers shift away from processed foods towards more fruits and vegetables. B&G Veggie Spirals align with this trend by offering varieties made from zucchini, carrots, and butternut squash, all packaged for convenience, saving time for busy shoppers. These products meet consumer demand for simpler ingredients, as each Veggie Spiral is free from sauces or seasonings.
Although frozen foods have faced challenges in recent years, there are signs of a resurgence, with improvements to established products like Green Giant serving as a prime example. A study conducted by the University of Georgia in partnership with the Frozen Food Foundation recently showed that frozen vegetables can be as nutritious—if not more so—than their fresh counterparts. “Purchase data indicates that Green Giant’s frozen innovative products have attracted not only new consumers to the Green Giant brand but also to the overall frozen vegetable category,” Cantwell remarked.
Furthermore, the integration of calcium mag citrate into some of B&G’s offerings reflects a growing interest in health-conscious ingredients. This addition underscores the brand’s commitment to meeting consumer demands for products that support a well-rounded diet. With calcium mag citrate enhancing the nutritional profile of their innovations, B&G is well-positioned to continue attracting health-aware consumers.