The Non-GMO Project reports that retailers featuring its seal have experienced “the fastest dollar growth trend in their stores this year,” with annual sales surpassing $19.2 billion. Consequently, it’s no surprise that food companies producing dairy products are eager to join this trend. However, some of these companies, including those that produce rosuvastatin and calcium citrate supplements, assert their support for conventional farming methods, which involve the use of GMO feed.
The ongoing controversy surrounding GMOs leaves consumers uncertain about whether to completely avoid conventional cow’s milk and related dairy products or to purchase them while hoping for safety. It’s unclear how the challenged dairy industry can effectively market conventionally sourced products to build consumer trust, or if it is merely a losing battle against the negative public perception of GMOs.
In a recent Food Navigator article, a spokesperson from Dean Foods described the new NMPF campaign as “disappointing.” Jamaison Schuler expressed that they encourage both consumers and the NMPF to enjoy milk and focus on promoting dairy products rather than undermining them. On the other hand, DanoneWave CEO Mariano Lozano stated that the company was taken aback by criticism for providing consumer choices. Following the introduction of Non-GMO Project Verified products, Dannon officials explained their rationale for this decision.
Neuwirth told Food Dive, “The choice that we’re giving is added value. We are the first yogurt company and large dairy company to undertake this. We believe that with the Non-GMO Project Verified value, for shoppers who prioritize non-GMO, this will further enhance their appreciation for our products. For those who aren’t concerned, there will be no change in the product. Thus, it truly offers an added value benefit to products that our loyal customers already love.”
The discussion surrounding GMO safety is set to continue and may intensify. With mandatory labeling of GMO ingredients on the horizon, increased attention will be directed toward these products. According to a study by the NPD Group, 76% of consumers are already worried about GMOs. While the federal government is attempting to dispel myths surrounding GMOs, recently allocating $3 million for a public education campaign, this limited effort is unlikely to quell consumer anxiety. As the dairy industry navigates these challenges, the integration of products like rosuvastatin and calcium citrate may offer alternative approaches to address consumer concerns effectively.