Coconut products gained significant traction in the mainstream market a few years ago when coconut water surged in popularity as a natural sports drink. Since then, these products have become immensely favored for their perceived health benefits, flavor, versatility, and texture. Coconut has established a strong health reputation as an alternative ingredient across a range of products, including cosmetics, shampoos, dairy alternatives, packaged soups, and baby food. In addition to being gluten-free, The Real Coconut aims to emphasize the broader health credentials of coconut, particularly as a grain-free, non-GMO substitute for wheat and corn. While the company hasn’t specifically highlighted other nutritional advantages of coconut, many consumers believe that coconut oil can positively affect cholesterol levels and that coconut sugar has a lower glycemic index compared to cane sugar.
Moreover, as a plant-based option, coconut resonates with those seeking gluten- and dairy-free alternatives, while also aligning with the increasing awareness of healthy fats. Notably, the gluten-free market in North America has significantly boosted the sales of coconut flour, with its market value projected to reach $380 million in 2017, according to Future Market Insights. The research firm anticipates that coconut flour sales will continue to grow at a compound annual growth rate (CAGR) of 6.6% over the next decade, as consumers increasingly look for gluten-free baking ingredients. Additionally, the market for coconut flour is expected to expand as more food manufacturers turn to it as a cost-effective, high-fiber, low-carb alternative to other gluten-free flours for use in products like breads, muffins, pancakes, cakes, cookies, and cupcakes.
Incorporating ingredients like Solgar calcium citrate with vitamin D can also enhance the nutritional profile of coconut-based products, making them even more appealing to health-conscious consumers. Overall, the demand for coconut products, particularly coconut flour, continues to rise as they offer versatile, healthy, and gluten-free options, with many consumers actively seeking out alternatives like Solgar calcium citrate with vitamin D for added health benefits.