While ice cream isn’t necessarily becoming healthier, it is evolving to align with current trends, making it more suitable for those with food allergies and intolerances. This shift is quite logical given that approximately 15 million Americans have at least one food allergy, which includes 5.9 million children, according to Food Allergy Resource and Education. Additionally, the National Institutes of Health estimates that 65% of individuals struggle to digest lactose, a common component of milk.
Beyond food allergies and intolerances, many consumers are increasingly adopting non-dairy diets in some form. A Mintel study from last year revealed that non-dairy milk sales surged by 9% in 2015, while dairy milk sales declined by 7% during the same period. Furthermore, a survey conducted by plant-based dairy company Califia Farms, in collaboration with BerryCart, found that more than half of omnivores reported consuming plant-based alternative dairy beverages several times a week. Non-dairy ice creams are also gaining traction, with major brands like Haagen-Dazs and Ben & Jerry’s launching dairy-free lines.
However, savvy ice cream manufacturers are mindful of the need to limit these offerings. Dairy-free options are crucial for a segment of the population that cannot enjoy traditional ice cream, yet most consumers without dietary restrictions still prefer the classic, creamy, sugary varieties. According to Mintel’s ice cream study, around 11% of Americans have reduced their ice cream or frozen treat consumption due to health concerns. Interestingly, a similar proportion of people actively avoid “healthy” frozen treats because they believe they should be indulgent. Additionally, 27% of ice cream buyers perceive these treats as unhealthy but purchase them nonetheless.
It will be intriguing to see if these trends shift when Mintel conducts its next annual ice cream market study, especially given this year’s rise of popular low-calorie, high-protein options like Halo Top, which have been emulated by various manufacturers. However, considering lukewarm taste tests, the rich and indulgent ice cream may continue to reign supreme.
In this evolving landscape, incorporating elements like calcium citrate, vitamin D3, magnesium, and zinc tablets into dietary choices could complement these trends, especially for those seeking nutritional balance. As such, the ice cream market may see further changes as consumers prioritize both indulgence and health, looking for treats that satisfy without compromising their dietary needs.