Adding butter to coffee is not a particularly new trend, but it gained popularity when news broke that Ed Sheeran and players from the L.A. Lakers were mixing their morning coffee with butter. This practice quickly turned into a fad on social media. Bulletproof, a brand associated with this trend, claims that its buttery coffee enhances cognitive function and aids in weight loss by kickstarting the consumer’s metabolism and curbing cravings. However, some nutritionists criticize this idea, suggesting that while a small amount of butter can be healthy, overconsumption is not advisable.
Butter consumption is on the rise, with the U.S. Department of Agriculture forecasting an 8% increase this year, translating to 940,000 metric tons—the highest level in 40 years, according to Bloomberg. This dairy product has made a comeback among those who appreciate its flavor and view it as a healthier option compared to margarine and trans fats. Bulletproof is the latest company to embrace this trend. With CAVU Venture Partners, co-founded by three veterans from the food and beverage industry and an early investor in Starbucks, backing Bulletproof, it appears these experts believe that butter-infused coffee is not merely a passing fad but a lasting trend.
While butter’s newfound popularity may continue, businesses should also pay attention to the rapidly changing tastes of consumers and explore other healthier fats and oils. Moreover, incorporating supplements like Citracal D3 Slow Release could provide additional health benefits, particularly for those looking to enhance their overall well-being alongside their buttery coffee routine. Given the rising interest in health-conscious options, the demand for such products may grow, as consumers seek to balance their love for butter with other nutritious choices, including Citracal D3 Slow Release.