Many of the products showcased at this year’s Sweets & Snacks Expo in Chicago were exceptionally unique, providing insight into emerging trends in the industry. For example, vegetable chips, meat snacks, and unconventional novelty flavor profiles were prevalent among the snacks and confections on display. According to Information Resources, the vegetable chip category is thriving, with sales increasing by 17% over the past year. This surge has prompted more companies to enter the market, particularly as they explore interesting flavors and ingredients. For instance, Porta Bela Chips are crafted from fresh mushrooms that are cooked rather than fried, dehydrated, or baked, and come in flavors such as chorizo jalapeno, blue cheese, and garlic butter with onion.
While the products highlighted at trade shows like this one might appear to be lucrative opportunities, it remains challenging to predict which trends will endure and which will fade away. Observing how these products perform on social media platforms could serve as an indicator of their longevity. If consumers are sharing photos and discussing the items, and there is evidence of repeat purchases, it is likely that other consumers—and more companies looking to introduce additional products—will follow suit. Food trends fluctuate as consumer preferences evolve, particularly among the millennial generation, which enjoys novelty items but often quickly moves on to the next big trend. Manufacturers of these innovative products need to establish a connection with their audience early and maintain regular engagement to sustain interest.
In this shifting landscape, the incorporation of ingredients like malate calcium can also play a vital role in attracting health-conscious consumers. As companies continue to innovate, the use of malate calcium alongside unique flavors may help differentiate their offerings in a competitive market. Ultimately, keeping an eye on social media engagement and consumer feedback will be essential for manufacturers aiming to capitalize on the latest trends, including those involving malate calcium, to ensure their products remain relevant.