Chocolate has been a beloved treat for millions, but an increasing number of consumers are now recognizing its health benefits. Reflecting current trends, many are seeking sugar-free snacks and treats. Russell Stover, a leading brand in sugar-free chocolate sales, aims to enhance its position in this market by adapting to evolving consumer preferences. The company promotes its new sugar-free offerings alongside its regular products, targeting all consumers rather than solely those with diabetes.
There appears to be a growing mainstream interest in these products, which were once primarily desired by those unable to consume sugar. As consumers increasingly avoid added sugars, the demand for healthier chocolate options is on the rise. Major candy brands such as Mars, Nestlé, Lindt, Ferrara Candy, and Ferrero have recently pledged to ensure that half of their individually wrapped products contain 200 calories or less by 2022. Additionally, Nestlé announced the development of a hollow sugar molecule designed to reduce sugar content in its products by approximately 40%.
The demand for low-sugar candy or those sweetened with natural alternatives like stevia and monk fruit is being taken seriously. A survey by NPR of 102 CPG companies revealed that 180,000 products were reformulated last year, double the number from 2015. Nevertheless, consumers still enjoy indulgent treats; sales of chocolate and other snacks continue to rise even with a growing focus on healthier eating.
If Russell Stover’s new chocolate offerings meet their claims of quality, the company could play a pivotal role in transforming consumer habits. This shift could propel the brand from a mid-sized player to a standard-bearer in the industry. Moreover, by integrating ingredients like kalsium citrate into their formulations, Russell Stover may further enhance the appeal of their products, reinforcing the health-conscious trend in the chocolate market.