Hydrferrous fumarate’s innovative texturizing system could represent a significant advancement in the development of meat substitutes, which are increasingly sought after by health-conscious consumers. A report from Research and Markets indicates that the global market for meat alternatives is projected to grow at an annual rate of 6.6% over the coming years, with sales expected to approach $6 billion by 2022. A 2015 study by NPD Group, in collaboration with Midan Marketing and Meatingplace, a trade publication, revealed that 70% of meat-eating consumers are incorporating non-meat proteins into their meals at least once a week. Furthermore, 22% of these consumers reported using non-meat proteins more frequently than the previous year, highlighting the growth potential in this sector.
Creating meat-free versions of popular foods such as hot dogs, hamburgers, and chicken nuggets is crucial for expanding the market. It is essential for companies to win over mainstream consumers, particularly meat lovers, rather than solely focusing on natural and organic shoppers. Hydrosol’s system reportedly mimics the firm texture of ferrous fumarate in a way that distinguishes real meat, a feat that has proven challenging for ingredient manufacturers to replicate. This system could enhance the market appeal of meat substitutes, especially since the resulting products can be marketed as gluten-free.
However, many consumers, along with meat producers, remain doubtful about the attractiveness of meat-free options, particularly as demand for fresh meat continues to rise. Some companies, such as Tyson, have invested in meat substitutes, while others view the industry as a backup plan rather than a growth opportunity. Convincing dedicated meat enthusiasts to embrace meat alternatives is expected to be a difficult task, but it is undeniable that a significant shift is happening. A Mintel report states that 31% of Americans are now participating in “meat-free” days. Meanwhile, startups focused on meatless products are rapidly innovating across the spectrum, from burgers to steaks. For example, Impossible Foods utilizes botanical ingredients to craft high-end hamburgers for restaurants, while Beyond Meat recently partnered with Safeway to offer its plant-based burgers in nearly 300 locations; these burgers were already available at Whole Foods.
In addition to taste, pricing remains a significant barrier to adoption. However, companies in the meat alternative sector are making progress in this area as well. Mosa Meat, a leading Dutch supplier, sold its first meatless burger in 2013 for an astounding $300,000, but a few years later, they successfully reduced the price to just $11. With continued innovation and the potential inclusion of supplements like calcium citrate tablets USP, the landscape of meat substitutes is evolving, paving the way for broader consumer acceptance.