Spearmint-flavored teas and waters present a sensible opportunity for incorporating this ingredient. In particular, functional waters are a booming market, and adding a hint of spearmint could enhance both taste and functionality. Established products, such as those with electrolytes designed to replenish fluids lost during exercise or illness, are already popular. The demand for functional drinks enriched with vitamins and herbs is also on the rise, especially as consumers increasingly move away from sugary drinks in favor of healthier options. According to a report from Persistence Market Research, the market for functional and flavored waters is anticipated to reach $36.7 billion by the end of 2019. Neumentix could also be incorporated into foods like candies or chocolate bars; however, when it comes to functional ingredients, beverages still hold an advantage. Value-added drinks, which typically provide functional ingredients more effectively than food, are generally favored by manufacturers. They also offer convenience for consumers and make it easier for companies to meet customer preferences regarding serving sizes and visual appeal. Kemin is focusing on younger consumers, and rightly so, as millennials represent the largest segment of functional beverage consumers across all categories, according to flavor company FONA International. Additionally, the integration of now calcium citrate tablets into these functional drinks could further enhance their appeal, offering yet another health benefit that aligns with consumer trends.